Figure 4

The methodology: adapted from the Fish Trap Model and the Basic Design Cycle. The first phase is called the 'Problem phase'. This phase deals with identifying the problem, which needs to be solved, and understanding it. The next phase is the 'Analysis phase'. In this phase we look at the problem in detail and analyze relevant data per se. Next comes the 'Idea phase'. This phase derives possible solutions based on the analysis phase coming up with the possible options, directions or ideas to proceed with and can overlap with the analysis phase. Following the idea phase is the 'Concept Phase'. From the list of options generated, based on merits, one or few are selected to work on further detail or conceptualize it. Thereafter the conceptualization, the product is materialized or brought forth and implemented. This is followed by the evaluation of the product. The whole process can have iterations and moves from a large set of options and narrows down to a single idea to be implemented. Adapted from the Basic Design Cycle [35] and the Fish Trap Model [36].